✕ Headline / Body Mismatch [80/10]: The headline uses the word 'fears' which introduces an emotional frame, but accurately reflects the expert concerns discussed in the article. It avoids hyperbole and clearly identifies the subject (synthetic peptides) and actors (influencers).

"Fears for safety as influencers push synthetic peptides"

✕ Loaded Adjectives [10/10]: The article avoids loaded adjectives or verbs when describing influencers, instead quoting their claims directly. It uses neutral reporting verbs like 'said' and 'warned'.

"Another said, "It's going to take care of wrinkles, acne scars, eye bags, eye circles, it's going to give you tight glowing smooth skin.""

✕ Passive-Voice Agency Obfuscation [10/10]: Passive voice is used appropriately (e.g., 'parcels caught by Customs') without obscuring agency. The article clearly identifies actors in regulatory and health roles.

"Parcels caught by Customs at the border containing suspected peptides or SARMS, drugs similar to anabolic steroids, increased from 15 in 2022 to 370 last year."

✕ Fear Appeal [2/10]: Emotional appeals are present but grounded in expert testimony (e.g., 'big exposure risk'), not editorial exaggeration. The tone remains clinical and cautionary.

"I think there's a big exposure risk to the public not realising what they are, thinking they're buying something potentially that is legitimate."

✓ Comprehensive Sourcing [10/10]: The article quotes multiple expert sources with clear credentials: Medsafe, Ministry of Health clinical advisor, New Zealand Drug Foundation, and University of Otago professor. It also includes influencer claims but attributes them clearly.

"Ministry of Health clinical chief advisor Dr Anna Skinner said peptides had not been through human trials so people could not be sure they were safe."

✓ Viewpoint Diversity [10/10]: Viewpoints include regulators (Medsafe), public health experts (Dr Skinner, Sarah Helm), academic medicine (Dr Gerrard), and civil society (Drug Foundation), offering a balanced range of authoritative perspectives.

"New Zealand Drug Foundation executive director Sarah Helm said that over the last year there had been a big increase in peptides being brought into the organisation's drug-checking clinics."

✓ Proper Attribution [9/10]: Influencer claims are directly quoted and attributed, with geographic specificity. The article makes clear these are promotional statements, not facts.

"One said, "You'll be tanner than you've ever been tan, there's a peptide you take, it's a growth hormone.""

✕ Framing by Emphasis [9/10]: The article frames the issue as a public health and safety concern rather than a moral panic or celebrity scandal. It avoids conflict framing and instead focuses on regulatory gaps and consumer risk.

"The trend has raised concerns from experts and drug safety advocates that social media is driving a dangerous search for the perfect body."

✕ Narrative Framing [10/10]: The narrative acknowledges complexity — that banning may not work and that public education is needed — rather than pushing a simple solution.

"I can see why people would think that would be the answer. Unfortunately, we know with the illicit market banning things doesn't really work on its own."