Gwyneth Paltrow has drawn widespread online criticism for her role in a promotional video for 51 Park, a luxury high-rise development in Herzliya, Israel, developed by Aviv by Melisron. The ad, in which Paltrow promotes the property while correcting a driver who assumes she means New York, has been condemned by activists and public figures who argue it is tone deaf given the ongoing humanitarian crises in Gaza and the occupied West Bank. Critics cite the developer’s involvement in settlements and broader displacement of Palestinians as key concerns. While some, including Israeli influencer Hen Mazzig and musician David Draiman, have defended Paltrow’s participation, others have used terms like 'dystopian' and 'tone deaf' to describe the campaign. Paltrow has not publicly responded. The Guardian adds context about Melisron’s projects in occupied territories and cites data from Oxfam and the UN on displacement, while CBC focuses on the social media reaction and celebrity responses.

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