✕ Headline / Body Mismatch [9/10]: The headline emphasizes a 39% rise in poison center reports and links it directly to a false claim about a supplement curing measles, which accurately reflects the study's findings and central concern. It avoids exaggeration and focuses on a measurable outcome.

"Poison center reports rose 39% for a common supplement — after it was incorrectly touted as a measles cure"

✕ Loaded Language [9/10]: The article uses neutral, descriptive language throughout, avoiding emotionally charged terms when describing either the supplement use or the public figures involved.

"That spike in attention came after several prominent figures — including Health Secretary Robert F. Kennedy Jr. and podcaster Joe Rogan — discussed the nutrient as a possible tool in fighting the virus."

✕ Editorializing [8/10]: It reports Kennedy’s statements factually without editorializing, even when quoting controversial views.

"In a opinion piece published on Fox News last March amid a growing outbreak in West Texas, Kennedy cited studies he said showed vitamin A could “dramatically reduce measles mortality.”"

✕ Scare Quotes [10/10]: The article avoids scare quotes or dismissive phrasing when discussing alternative treatments, maintaining professionalism.

"They found search interest in vitamin A stayed relatively steady until Feb. 25, 2025, when it jumped 44% the next day and ultimately peaked at 100% by March 22."

✓ Viewpoint Diversity [9/10]: The article includes statements from Health Secretary RFK Jr. and Joe Rogan but balances them with expert pushback from infectious disease specialists and public health professors, ensuring multiple viewpoints are represented.

"But infectious disease experts say those claims often take research out of context."

✓ Proper Attribution [10/10]: It properly attributes claims to their sources, distinguishing between opinion (Kennedy’s Fox op-ed) and scientific consensus (CDC, NIH, researchers), avoiding conflation.

"In his op-ed, Kennedy did not explicitly recommend vaccination, calling it a “personal” decision, though he also acknowledged it is “crucial to avoiding potentially deadly disease” and supports “community immunity.”"

✓ Viewpoint Diversity [9/10]: The article quotes a high-profile figure making contested claims but follows with expert correction, demonstrating balanced sourcing rather than false equivalence.

"‘Why people are talking about vitamin A is that studies in developing countries showed that kids — predominantly with malnutrition — some had vitamin A deficiency,’ Dr. Roy Gulick, chief of infectious disease at NewYork-Presbyterian and Weill Cornell Medicine, said at a media briefing last March."

✕ Framing by Emphasis [10/10]: The story is framed around the consequences of misinformation on public behavior, not as a political conflict or moral battle. It focuses on data, health outcomes, and expert analysis.

"Our findings underscore media’s influence on health-seeking behavior during public health emergencies like the measles outbreak"

✕ Framing by Emphasis [9/10]: It avoids episodic framing by connecting individual cases to systemic issues like vaccine hesitancy and media influence.

"In 2025, there were 2,288 confirmed measles cases in the US, the highest total since 1991 and the largest surge since elimination in 2000."