Experts say further action needed to protect female apprentices from sexual harassment

loaded labels: Describing butchery as a 'traditionally male-dominated role' frames it as a gendered struggle, subtly shaping reader perception of progress.

“traditionally male-dominated role”

loaded labels: Labeling hairdressing as a 'traditionally female role' reinforces gendered occupational framing, potentially implying these roles are less progressive.

“traditionally female roles”

framing by emphasis: Presenting the decline in hairdressing apprenticeships as a contrast to growth in male-dominated trades implies a zero-sum shift, without exploring other factors behind the trend.

“Conversely, numbers are dropping in traditionally female roles”

sympathy appeal: Quoting a personal feeling of inclusivity progressing appeals to reader optimism and emotional support for the narrative of progress.

“the world's just becoming a little bit more inclusive”

loaded labels: Labeling certain trades as 'non-traditional occupations for women' reinforces gendered occupational norms, subtly framing the story around breaking gender barriers.

“non-traditional occupations for women”

outrage appeal: Using phrases like 'pretty nasty sexism' and citing harassment statistics is designed to provoke moral outrage and emotional engagement.

“pretty nasty sexism”

uncritical authority quotation: Quoting Professor Cooper’s criticism of enforcement without counterpoint or contextual challenge frames non-compliance as a widespread failure.

“some aren't taking it seriously enough”

sympathy appeal: Highlighting pregnancy-related workplace pressure evokes sympathy and moral concern for female apprentices’ struggles.

“Try not to get pregnant during the period of your apprenticeship”

uncritical authority quotation: Presenting Professor Cooper’s policy opinion without challenge or alternative perspectives frames it as an accepted truth.

“more needed to be done”

glittering generalities: Declaring generational change 'a good thing' without qualification uses a positive generalisation to affirm the article’s narrative.

“And I think that's a good thing”