✕ Narrative Framing [7/10]: The headline uses a personal, emotional narrative to draw attention, which is effective for engagement but centers on a single tragic story rather than public health context.

"Measles took my daughter. This is what I want everyone to know - Rebecca Archer"

✕ Appeal to Emotion [8/10]: The headline and lead emphasize personal loss, leveraging emotional impact to attract readers, which may overshadow factual public health messaging.

"Measles took my daughter. This is what I want everyone to know - Rebecca Archer"

✕ Loaded Language [9/10]: Phrases like 'Measles took my daughter' assign moral and emotional weight to the disease, framing it as an active agent of harm rather than a preventable illness.

"Measles took my daughter."

✕ Editorializing [8/10]: The narrative is deeply personal and emotional, which is appropriate for a first-person account but blurs the line between news reporting and advocacy.

"I ran outside on to the hospital grounds and sat on a bench. I looked down and at my feet was a stone that said, “Keep smiling” – it’s a phrase Renae used to say to me."

✕ Appeal to Emotion [9/10]: The detailed, intimate descriptions of the child’s decline are emotionally compelling but may overwhelm objective reporting.

"Her last food was cotton candy and an Oreo doughnut, which she always loved."

✕ Vague Attribution [8/10]: Medical information is attributed generally to 'doctors' and 'tests' without naming specific experts or institutions, reducing transparency.

"The doctors told me it was fatal, and there was nothing else they could do."

✓ Comprehensive Sourcing [7/10]: The article includes references to medical procedures (MRI, lumbar puncture, antibiotic drip) and a diagnosis confirmed by a test from London, suggesting some level of clinical credibility.

"We got the diagnosis when one of the tests of her spinal fluid had come back from London."

✓ Proper Attribution [10/10]: The narrative is clearly attributed as a first-person account, which is appropriate for a personal essay format.

"This is what I want everyone to know - Rebecca Archer"

✕ Omission [10/10]: The article does not mention vaccination status, which is critical context for a measles complication story, leaving readers without key public health information.

✕ Cherry-Picking [8/10]: The story focuses exclusively on a tragic outcome without providing broader context about the rarity of SSPE or measles incidence, potentially distorting risk perception.

✕ Loaded Language [9/10]: The phrase 'Measles took my daughter' implies direct causation without explaining the rare progression from measles to SSPE, which typically occurs years after initial infection.

"Measles took my daughter."