Electric Vehicles
Date Range
Score Range
The Guardian : ‘How can you have a Ferrari without any vroom?’: electric model shocks owners’ club
Framing EVs as threatening traditional automotive identity and emotional experience
[framing_by_emphasis], [appeal_to_emotion]
“How can you have a Ferrari without any vroom?”
New York Post : Ferrari’s new $640K electric car already a massive fail — and looks just like a …
Electric vehicle technology is framed as harmful to brand integrity and consumer value in the luxury segment
The article repeatedly contrasts the high price of the Luce with cheaper EVs like the Nissan Leaf and suggests the premium is unjustifiable, framing EV transition as financially and aesthetically damaging. It also notes rivals 'hitting the brakes' on EV plans, reinforcing a narrative of retreat.
“luxury rivals like Porsche and Lamborghini have recently hit the brakes on their EV plans, while American automakers Ford and Stellantis have reportedly swallowed multi-billion-dollar charges related to their reversal on EV production.”
The Washington Post : It’s the worst time to buy gas — and the best time to buy an …
EVs are framed as a beneficial solution during an energy crisis
The article positions EVs as financially advantageous and opportunistically poised to benefit from the crisis, using promotional language and cost comparisons to elevate their value.
“Electric vehicles seem perfectly positioned to seize this moment.”
news.com.au : ‘Decade of pain’: Dire warning for Australian motorists
EVs portrayed as fundamentally harmful financial traps rather than beneficial technological progress
[editorializing], [loaded_language]: The article dismissively frames EVs as a 'smokescreen' and claims consumers are unknowingly buying 'duds', undermining their value despite data on emissions reduction and long-term savings.
“The allure of electric vehicles is once again shown to be a smokescreen. The promise of saving money and the environment is much harder to achieve than we are led to believe.”
Nine : Petrol prices: Australia has more fuel than before the war but it's coming from very …
EV adoption framed as beneficial and practical
Inclusion of positive personal story and polling on incentives
“"It's just get in the car and drive, which is a lot easier with a family of three kids," she said.”
Fox News : Dale Earnhardt Jr threatens to leave NASCAR over disgusting electric car rumor
Electric vehicles are framed as a visceral threat to NASCAR's identity and fan experience
The article uses strong emotional language and visceral reactions to depict electric cars as an existential danger to the sport, appealing to fear and discomfort rather than rational debate.
“Just the thought of it makes folks feel queasy. Fans can take a lot, but even getting a whiff of an electric car in NASCAR sends them running for the hills.”