Sherrone Moore
Date Range
Score Range
Moore socially and professionally isolated
The narrative emphasizes betrayal and institutional rejection, positioning Moore as someone who violated trust and was rightfully removed, with no space given to his perspective or rehabilitation within the community.
“I felt betrayed. It’s the best word that I can use,” he said. “I felt hurt for all the staff and the student-athletes and the university”
Moore framed as untrustworthy and morally compromised
Loaded language such as 'scandal', 'improper relationship', and 'storming into Shiver’s home' constructs Moore as ethically and emotionally unstable, despite lack of detail on the nature of the relationship.
“Moore was fired by the school over the affair, and faced prison time after storming into Shiver’s home and allegedly threatening to kill himself following his dismissal”
Framed as morally corrupt and untrustworthy
[sensationalism], [loaded_language], [editorializing] — Use of 'mistress', 'disgraced', and one-sided testimony paints Moore as inherently dishonest and ethically compromised.
“SHERRONE MOORE'S ALLEGED MISTRESS SPEAKS OUT, CLAIMS 'YEARS OF MANIPULATION' FROM DISGRACED EX-MICHIGAN COACH”
Framed as a personal and physical threat
[appeal_to_emotion], [editorializing], [framing_by_emphasis] — The article emphasizes Shiver's fear, Moore's physical stature, and the butter knife incident to portray him as dangerous and volatile.
“He’s 6-4. He comes in with his hood up, looking down at me saying I ruined his life, crying, and starts coming at me... He starts grabbing butter knives.”