Rural Community
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Score Range
Framed as under threat and potentially destroyed by large-scale infrastructure
The narrative centers on the emotional and social toll of development, using phrases like 'destroy Lacken as a community' and highlighting long-standing local initiatives at risk. This elevates community cohesion as fragile and vulnerable.
“The likes of this will destroy Lacken as a community”
Rural communities portrayed as systematically excluded from national policy and safety priorities
The narrative framing positions rural Ireland as neglected, using emotionally charged language like 'sick of being forgotten' to suggest systemic marginalisation in national road safety campaigns.
“People in rural Ireland are sick of being forgotten about when it comes to national policy and national advertising campaigns.”