Landlords
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Suggests the mayor disregards tenants and targets landlords out of animosity
Loaded language and speculative attribution of motive ('he hates them') frame policy impact as intentional class antagonism.
“the landlords already know he hates them”
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Landlords portrayed as honest, responsible, and unfairly maligned
Loaded language and emotional appeals are used to frame landlords as morally upright and victimized by media, contrasting them with rare 'bad 'uns'. This elevates their trustworthiness.
“You are demonising us and many honest, decent people like us. Please stop. By all means expose the bad ’uns – their behaviour disgusts us, too – but let’s have some balance in your reporting.”