Farmers
Date Range
Score Range
Framed as neglected by Labour, with their concerns sidelined
The article structures the conflict around Labour’s lack of presence at a major agricultural event and Hipkins’ admission that a flagship policy does not benefit farmers, implying disconnect.
““It won’t help farmers, and we’ve been very clear that every policy that we announce isn’t going to help every community.””
Positioned as a key constituency whose engagement legitimizes policy development
Labour's justification hinges on ongoing dialogue with farmers and alignment with Federated Farmers' manifesto. The framing elevates farmers as a group whose input is essential and respected, reinforcing their political significance.
“If you look at say the Federated Farmers, they released their [election] manifesto yesterday or the day before yesterday, and there's an awful lot of common ground in there.”
Frames farmers as vulnerable and directly threatened by government infrastructure plans
[framing_by_emphasis]
“Farmers and other rural residents who live along the proposed rail corridor travelled to the nation’s capital to warn that the new rail line would run through their land or disrupt access to their properties”
Farmers are framed as excluded, villainised, and under threat from climate policy
Loaded language like 'villainised and punished' is directly attributed to ACT, but the framing persists through repeated emphasis on unfair treatment and exclusion from fair policy design.
“New Zealand's farmers had been villainised and punished by climate targets despite being "the most emissions-efficient in the world".”
Framing farmers as included stakeholders in a consensus-driven strategy
The article emphasizes multi-stakeholder collaboration, repeatedly mentioning farmers as central participants in developing the new strategy. This inclusion positions them as respected partners in the solution, not marginalized or ignored.
“The new strategy was developed by a group of farmers, vets, wildlife experts and government officials in order to seek consensus.”
Farmers are included as key adopters and beneficiaries of new technology
Farmers are associated with cost savings and seamless integration of wearables, positioning them as empowered participants in technological progress, though dissenting voices are acknowledged.
“saving on labour and fencing costs as farmers seamlessly integrate wearables into their operations”
Farmers framed as excluded and marginalized by planning system
Sympathy appeal and narrative framing emphasize bureaucratic obstacles and emotional distress, positioning farmers as victims of an unjust system that favors solar developers over food producers.
“Watching Jeremy battle West Oxfordshire District Council over simple things like the colour he can paint the roof of his farm shop may be entertaining, but, if you're a farmer, it's hard not to want to weep as you watch.”
framed as a deserving, marginalised community being uplifted through cultural recognition
[contextualisation]: The article emphasizes the choir’s mission to support farmers’ mental health, portrays their work as meaningful and underappreciated, and highlights emotional responses to their success, fostering inclusion and empathy.
“These guys are all farmers and they work incredibly hard for really incredibly small rewards and to see them all on that stage with all that love in the room made my heart sing.”
Frames farmers as a vulnerable, included group whose livelihoods are under threat from policy
[moral_framing], [narrative_framing]
“Farm country is hurting. Net farm income has declined sharply in recent years. Input costs remain elevated. Export markets face new uncertainty”
Farmers are portrayed as unfairly excluded and blamed, deserving protection and inclusion in climate solutions
The article repeatedly positions farmers as victims of misrepresentation and systemic failure, using sympathetic language to advocate for their inclusion and support.
“farmers get the blame and are caught up in a food system that is neither serving them nor encouraging a new generation into managing our land.”