Bullying
Date Range
Score Range
Anti-bullying measures framed as ineffective and failing to protect students
Framing by emphasis highlights repeated incidents and lack of consequences, suggesting institutional failure despite stated policies. The principal’s assurances are presented after extensive criticism.
“Parents spoken to by Stuff expressed frustration that it appeared bullying and violence had been allowed to go unchecked for too long, with little consequences for the perpetrators.”
Bullying framed as an ongoing crisis requiring urgent intervention
Episodic framing centers on a severe attack but links it to a pattern of unaddressed violence, with parental letters, community leaders, and repeated incidents used to convey systemic failure and emergency.
“The letter, obtained by Stuff, claims the attack that left the boy with a broken leg was the latest in a series of incidents, with "multiple students" over the past year reporting feeling unsafe.”
Workplace bullying framed as harmful and unacceptable
[comprehensive_sourcing] — release on Pink Shirt Day and Carter’s stated motive directly tie the incident to anti-bullying advocacy
“Carter, who is currently overseas, said she had “exhausted all avenues” before releasing the video on Pink Shirt Day, a campaign run by the Mental Health Foundation to reduce bullying.”
Bullying is framed as an escalating crisis requiring urgent societal intervention
The headline and narrative use crisis language and emotional amplification to position school bullying—particularly image-based abuse—as a growing emergency.
“Melbourne schoolgirl’s ‘nude’ hell exposes horror issue on the rise”
Bullying is portrayed as a severe and pervasive threat to children's safety
[loaded_language], [appeal_to_emotion], [framing_by_emphasis]
“His tormentors held his head under water at school camp, taunted him with name-calling, drew pictures on his arms and generally “made him miserable and withdrawn””
Bullying is framed as an active, ongoing threat experienced by Adam Thomas, elevating his emotional state to one of victimhood
Repeated use of the word 'bullying' and descriptions of trauma position Adam as endangered. The article accepts the label uncritically, despite lack of corroborating footage or third-party verification.
“that was bullying, it was bang out of order”
The use of the term 'bully' is framed as dangerously overused and illegitimate when applied lightly
Sinitta’s statement is amplified without challenge, arguing that calling someone a bully is a serious accusation that should not be used casually.
“I also feel that the word 'bully' is a very serious accusation. It's something I don't believe should be used lightly.”
David Haye’s behavior is framed as illegitimate and morally indefensible
The article uses sensationalism and loaded language like 'vile', 'cruel', and 'bullying' to delegitimize Haye’s actions, even as Adam hesitates to label it as such.
“I'm A Celebrity's David Haye takes ANOTHER vile swipe at co-star Adam Thomas as he doubles down on bullying row and brands him a 'Chihuahua'”