Boycotting broadcasters framed as emotionally estranged rather than ethically principled
The 'big family' metaphor sentimentalizes the boycott, recasting political dissent as familial absence, which marginalizes the moral seriousness of their withdrawal and subtly excludes their stance from full legitimacy.
“The way I’ve come to describe it is that we are a big family, and five members of our family are missing this year, and we miss them, and we love them”