Portrays the fashion brand as irresponsible and inciting disorder through reckless promotion
The article emphasizes the brand's role in organizing an unsanctioned event with giveaways that led to chaos, using emotionally charged language and highlighting their social media glorification of dangerous behavior. Reliance on police statements without counterbalancing input from the brand frames them negatively.
“The Bad Apples Instagram account, which has 85,000 followers, replied to a compilation of the footage posted on Sunday night saying, “BAD APPLES VS. THE WORLD”.”
