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Politics Keir Starmer Trustworthy / Corrupt

Framed as part of a culture of secrecy and elite protection

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Trustworthy / Corrupt

Starmer framed as morally authoritative and trustworthy

Corrupt / Untrustworthy 0 Honest / Trustworthy
+8
Politics Keir Starmer Trustworthy / Corrupt

Portrayed as morally authoritative and committed to accountability

Corrupt / Untrustworthy 0 Honest / Trustworthy
+8
Politics Keir Starmer Ally / Adversary

Keir Starmer is framed as a supportive ally to victims of sexual violence

Adversary / Hostile 0 Ally / Partner
+7
Politics Keir Starmer Effective / Failing

portrayed as failing in leadership during a national moment

Failing / Broken 0 Effective / Working
-9
Politics Keir Starmer Trustworthy / Corrupt

Portrayed as lacking oversight and enabling abuse of power in a high-level appointment

Corrupt / Untrustworthy 0 Honest / Trustworthy
-6
Politics Keir Starmer Trustworthy / Corrupt

Portrayed as morally grounded and trustworthy leader

Corrupt / Untrustworthy 0 Honest / Trustworthy
+7
Politics Keir Starmer Trustworthy / Corrupt

Keir Starmer framed as a credible moral authority condemning exploitation

Corrupt / Untrustworthy 0 Honest / Trustworthy
+8
Politics Keir Starmer Effective / Failing

Framed as taking effective moral action by delivering a long-overdue apology

Failing / Broken 0 Effective / Working
+5
Politics Keir Starmer Trustworthy / Corrupt

Keir Starmer framed as untrustworthy and hypocritical on racial justice

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Effective / Failing

Starmer is framed as responding effectively and morally to a crisis by demanding swift accountability

Failing / Broken 0 Effective / Working
+6
Politics Keir Starmer Trustworthy / Corrupt

portrayed as having delayed response, raising questions about integrity

Corrupt / Untrustworthy 0 Honest / Trustworthy
-5
Politics Keir Starmer Effective / Failing

Starmer portrayed as responsive and morally engaged by reviewing footage and calling for swift investigation

Failing / Broken 0 Effective / Working
+6
Politics Keir Starmer Trustworthy / Corrupt

portrayed as morally accountable and institutionally responsible

Corrupt / Untrustworthy 0 Honest / Trustworthy
+8
Politics Keir Starmer Trustworthy / Corrupt

Portrayed as failing to uphold moral commitment to victims

Corrupt / Untrustworthy 0 Honest / Trustworthy
-6
Politics Keir Starmer Safe / Threatened

portrayed as politically vulnerable and under siege

Threatened / Endangered 0 Safe / Secure
-6
Politics Keir Starmer Trustworthy / Corrupt

framed as untrustworthy due to use of self-deleting messages

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Effective / Failing

portrayed as ineffective and failing in leadership

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Ally / Adversary

portrayed as a unifying figure opposing divisive rhetoric

Adversary / Hostile 0 Ally / Partner
+8
Politics Keir Starmer Trustworthy / Corrupt

Starmer is portrayed as untrustworthy and out of touch with his own government

Corrupt / Untrustworthy 0 Honest / Trustworthy
-8
Politics Keir Starmer Effective / Failing

Keir Starmer is framed as an ineffective, failing leader lacking direction and control

Failing / Broken 0 Effective / Working
-9
Politics Keir Starmer Ally / Adversary

framed as an absent and indifferent leader during national crisis

Adversary / Hostile 0 Ally / Partner
-7
Politics Keir Starmer Trustworthy / Corrupt

portrayed as morally disengaged and insincere

Corrupt / Untrustworthy 0 Honest / Trustworthy
-8
Politics Keir Starmer Effective / Failing

portrayed as incompetent and lacking leadership

Failing / Broken 0 Effective / Working
-9
Politics Keir Starmer Trustworthy / Corrupt

portrayed as having broken a promise to vulnerable children

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Trustworthy / Corrupt

Portrayed as politically embarrassed and potentially compromised by scandal

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Trustworthy / Corrupt

portrayed as potentially evading transparency norms

Corrupt / Untrustworthy 0 Honest / Trustworthy
-6
Politics Keir Starmer Trustworthy / Corrupt

Prime Minister portrayed as morally authoritative and aligned with public sentiment

Corrupt / Untrustworthy 0 Honest / Trustworthy
+7
Politics Keir Starmer Stable / Crisis

Keir Starmer's leadership framed as engulfed in crisis

Crisis / Urgent 0 Stable / Manageable
-8
Politics Keir Starmer Effective / Failing

portrayed as ineffective and absent leader

Failing / Broken 0 Effective / Working
-9
Politics Keir Starmer Trustworthy / Corrupt

Portrays Starmer as compromised on integrity due to oversight failures

Corrupt / Untrustworthy 0 Honest / Trustworthy
-6
Politics Keir Starmer Effective / Failing

Frames Starmer as inconsistent and weak through reported criticism and Cooper's evasion

Failing / Broken 0 Effective / Working
-6
Politics Keir Starmer Effective / Failing

portrayed as indecisive and lacking leadership strength

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Effective / Failing

portrayed as leading a dysfunctional and chaotic government

Failing / Broken 0 Effective / Working
-7
Politics Keir Starmer Legitimate / Illegitimate

Undermining the legitimacy of Starmer’s leadership authority

Illegitimate / Invalid 0 Legitimate / Valid
-6
Politics Keir Starmer Effective / Failing

Framing Keir Starmer as an ineffective leader lacking authority and direction

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Stable / Crisis

Portrays Labour Party leadership as unstable and facing internal crisis

Crisis / Urgent 0 Stable / Manageable
-8
Politics Keir Starmer Effective / Failing

portrayed as ineffective and lacking leadership

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Effective / Failing

framed as ineffective and lacking authority

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Trustworthy / Corrupt

portrayed as exercising poor judgment and facing legitimacy challenges

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Effective / Failing

portrayed as ineffective and lacking leadership

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Effective / Failing

portrayed as ineffective and lacking leadership cohesion

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Stable / Crisis

Framed as facing political crisis due to vetting failures and internal criticism

Crisis / Urgent 0 Stable / Manageable
-6
Politics Keir Starmer Effective / Failing

portrayed as ineffective and failing in leadership

Failing / Broken 0 Effective / Working
-7
Politics Keir Starmer Trustworthy / Corrupt

Starmer is framed as dishonest or evasive due to his silence and withheld documents

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Safe / Threatened

Keir Starmer is portrayed as politically vulnerable and under existential threat

Threatened / Endangered 0 Safe / Secure
-8
Politics Keir Starmer Trustworthy / Corrupt

Keir Starmer framed as untrustworthy due to internal criticism and reversals

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Effective / Failing

Keir Starmer portrayed as failing in leadership

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Trustworthy / Corrupt

Keir Starmer is portrayed as untrustworthy and lacking leadership integrity

Corrupt / Untrustworthy 0 Honest / Trustworthy
-8
Politics Keir Starmer Effective / Failing

framed as weak and ineffective leader

Failing / Broken 0 Effective / Working
-9
Politics Keir Starmer Safe / Threatened

portrayed as politically vulnerable and under internal threat

Threatened / Endangered 0 Safe / Secure
-6
Politics Keir Starmer Legitimate / Illegitimate

undermines legitimacy through association with political retaliation

Illegitimate / Invalid 0 Legitimate / Valid
-5
Politics Keir Starmer Effective / Failing

portrayed as incompetent and dysfunctional in leadership

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Trustworthy / Corrupt

portrayed as dishonest and engaged in a cover-up

Corrupt / Untrustworthy 0 Honest / Trustworthy
-9
Politics Keir Starmer Included / Excluded

Framed as being deliberately excluded from key communications, raising questions about transparency

Excluded / Targeted 0 Included / Protected
-5
Politics Keir Starmer Effective / Failing

Portrayed as ineffective and undermined within his own party

Failing / Broken 0 Effective / Working
-7
Politics Keir Starmer Trustworthy / Corrupt

leadership is questioned due to unmet promises on defence rearmament

Corrupt / Untrustworthy 0 Honest / Trustworthy
-6
Politics Keir Starmer Trustworthy / Corrupt

Starmer questioned on commitment, implying untrustworthiness on defence

Corrupt / Untrustworthy 0 Honest / Trustworthy
-6
Politics Keir Starmer Ally / Adversary

portraying Keir Starmer as an economic adversary to job creation

Adversary / Hostile 0 Ally / Partner
-6
Politics Keir Starmer Effective / Failing

portrayed as exercising poor political judgment and making consequential errors

Failing / Broken 0 Effective / Working
-7
Politics Keir Starmer Effective / Failing

Portrayed as lacking leadership strength and political verve

Failing / Broken 0 Effective / Working
-7
Politics Keir Starmer Legitimate / Illegitimate

Keir Starmer's stance on antisemitism and national security is framed as principled and authoritative

Illegitimate / Invalid 0 Legitimate / Valid
+6
Politics Keir Starmer Included / Excluded

portrayed as being distanced from or criticized within his own circle

Excluded / Targeted 0 Included / Protected
-4
Politics Keir Starmer Effective / Failing

Prime Minister's judgment questioned on key appointment

Failing / Broken 0 Effective / Working
-6
Politics Keir Starmer Trustworthy / Corrupt

portrayed as untrustworthy due to failure in vetting and accountability

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Effective / Failing

portrayed as poor judgment and leadership failure

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Trustworthy / Corrupt

Portrayed as untrustworthy due to poor vetting and decision-making

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Effective / Failing

Portrayed as failing in leadership and judgment

Failing / Broken 0 Effective / Working
-8
Politics Keir Starmer Trustworthy / Corrupt

Keir Starmer portrayed as a moral authority condemning violence and expressing solidarity with police

Corrupt / Untrustworthy 0 Honest / Trustworthy
+8
Politics Keir Starmer Stable / Crisis

Framed as presiding over a political crisis

Crisis / Urgent 0 Stable / Manageable
-7
Politics Keir Starmer Safe / Threatened

Portrayed as politically vulnerable and under siege

Threatened / Endangered 0 Safe / Secure
-6
Politics Keir Starmer Effective / Failing

portrayed as failing in leadership and judgment

Failing / Broken 0 Effective / Working
-7
Politics Keir Starmer Trustworthy / Corrupt

portrayed as corrupt or lacking integrity

Corrupt / Untrustworthy 0 Honest / Trustworthy
-8
Politics Keir Starmer Stable / Crisis

portrayed as facing mounting political pressure and instability

Crisis / Urgent 0 Stable / Manageable
-7
Politics Keir Starmer Trustworthy / Corrupt

Keir Starmer's decision to scrap the deal framed as fiscally responsible and accountable to taxpayers

Corrupt / Untrustworthy 0 Honest / Trustworthy
+7
Politics Keir Starmer Effective / Failing

Keir Starmer's decision to cancel the deal framed as logical and justified

Failing / Broken 0 Effective / Working
+7
Politics Keir Starmer Effective / Failing

Keir Starmer is portrayed as decisively correcting a failed policy

Failing / Broken 0 Effective / Working
+8
Politics Keir Starmer Safe / Threatened

portrayed as politically vulnerable and under threat

Threatened / Endangered 0 Safe / Secure
-8
Politics Keir Starmer Trustworthy / Corrupt

portrays Keir Starmer as honest and morally committed to housing justice

Corrupt / Untrustworthy 0 Honest / Trustworthy
+8
Politics Keir Starmer Trustworthy / Corrupt

Prime Minister framed as neglecting national duty for political self-interest

Corrupt / Untrustworthy 0 Honest / Trustworthy
-7
Politics Keir Starmer Ally / Adversary

Keir Starmer framed as emblematic of emotionally vacant, AI-like political communication

Adversary / Hostile 0 Ally / Partner
-6