Agenda Signals / Identity / Individual

Individual

Date Range
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Score Range
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Fox News (Trustworthy / Corrupt) : Billionaire Dem donor who turned on party after allegations against Swalwell is arrested
-9
Corrupt / Untrustworthy 0 Honest / Trustworthy
-9

framed as morally corrupt and untrustworthy due to personal conduct

The use of loaded terms like 'heinous sex allegations' and 'sugar daddy' applies moral judgment to Cloobeck, portraying him as ethically compromised. The framing relies on personal scandal rather than legal facts, amplifying stigma.

“BILLIONAIRE SUGAR DADDY KICKS SWALWELL OUT OF HIS MANSION, WANTS $1M BACK AFTER HEINOUS SEX ALLEGATIONS”

Independent.ie (Included / Excluded) : Alex Murdaugh’s convictions for murder of wife and son struck down by US court
-9
Excluded / Targeted 0 Included / Protected
-9

Alex Murdaugh framed as socially excluded and morally condemned

[loaded_language], [appeal_to_emotion] — Term 'disgraced legal scion' dehumanizes and ostracizes Murdaugh, emphasizing moral downfall over legal status

“the disgraced legal scion Alex Murdaugh”

Daily Mail (Included / Excluded) : Man who brutally attacked male model while dressed as clown after Halloween party is found …
-5
Excluded / Targeted 0 Included / Protected
-5

The victim is elevated through status markers, potentially excluding others from equal empathy

[narrative_framing]

“attacked a male model”

Daily Mail (Trustworthy / Corrupt) : QUENTIN LETTS: Memo to Labour’s Lilliputian rebel MPs: Spare us the pompous prattery and ‘heavy …
-10
Corrupt / Untrustworthy 0 Honest / Trustworthy
-10

Individual MPs portrayed as dishonest and self-serving

The author repeatedly dismisses MPs’ stated emotions (e.g., 'heavy heart') as insincere, attributing their actions to 'naked self-interest' without evidence — a clear case of motive attribution and cynicism.

“Oh, please. We all know they were doing so out of naked self-interest.”

New York Post (Safe / Threatened) : Insiders release fresh details of Stephen Cloobeck's arrest
-6
Threatened / Endangered 0 Safe / Secure
-6

Individual portrayed as personally and professionally endangered by legal measures

[loaded_language], [appeal_to_emotion], [cherry_picking]

“she couldn’t prance around in a bathing suit with an ankle monitor.”

RTÉ (Included / Excluded) : Retrial for US lawyer convicted of murdering wife, son
-4
Excluded / Targeted 0 Included / Protected
-4

Murdaugh framed as socially excluded due to elite status and media spectacle

[loaded_language] (severity 5/10) and [appeal_to_emotion] (severity 6/10): Describing him as 'scion of an elite family' and noting 'sensational case' and 'national attention' subtly positions him as an outsider due to privilege and notoriety.

“Alex Murdaugh, 57, scion of an elite family of judges and attorneys, was denied a fair trial because a court clerk influenced the jury, the South Carolina Supreme Court said.”

New York Post (Trustworthy / Corrupt) : Children’s book author Kouri Richins’ young sons want her to die in prison after she …
-10
Corrupt / Untrustworthy 0 Honest / Trustworthy
-10

Portraying Kouri Richins as fundamentally untrustworthy and morally corrupt

[loaded_language], [vague_attribution], [editorializing]

“she is 'irredeemable'”

RTÉ (Included / Excluded) : Gunshots at Philippines senate as politician evades ICC
-8
Excluded / Targeted 0 Included / Protected
-8

Senator Dela Rosa framed as isolated fugitive despite institutional support

[loaded_language]

“The fugitive senator remains inside the building”

Fox News (Trustworthy / Corrupt) : Buster Murdaugh says his father Alex has characteristics of a psychopath, but maintains his dad …
-7
Corrupt / Untrustworthy 0 Honest / Trustworthy
-7

Individual is framed as untrustworthy and manipulative

Buster Murdaugh’s description of his father as exhibiting psychopathic characteristics — manipulation, lies, and emotional detachment — is presented without challenge, framing Alex Murdaugh as inherently deceitful and morally corrupt, despite the article not independently verifying these claims.

“I'm not prepared to sit here and say that it encompasses him as a whole, but certainly, I think there are characteristics where you look at the manipulation and the lies and the carrying out of that such and I think that is a fair assessment”

news.com.au (Included / Excluded) : Alex Murdaugh’s murder convictions shockingly overturned, new trial ordered in wild twist
-7
Excluded / Targeted 0 Included / Protected
-7

Frames Alex Murdaugh as socially and morally excluded due to his 'disgraced' status

The use of 'disgraced legal scion' in the opening sentence applies a lasting moral judgment, reinforcing Murdaugh’s exclusion from elite professional and social circles. This framing persists despite the legal development, suggesting identity over process.

“Alex Murdaugh — the disgraced legal scion who was found guilty of killing his wife and son — had his murder convictions overturned”