portrayed as highly competent, intelligent, and relatable, enhancing personal credibility
Loaded language and personal flattery are used to elevate the leader’s image, focusing on appearance, charm, and motherhood, which inflates perceived trustworthiness beyond policy or track record.
“She is cool, good-looking, has private sector experience, is clearly highly intelligent, can talk her way through an interview sounding incredibly competent, and is a relatable mum of two very young kids.”
