Vegan Community
Date Range
Score Range
Veganism and associated lifestyles framed as socially deviant and exclusionary
The use of mocking language like 'tofu-loving girlfriend' and scare quotes around 'committed vegan' signals ridicule of vegan identity, associating it with elitism and cultural otherness.
“committed vegan”
vegan preferences framed as elitist and socially disruptive
The article uses scare quotes, vomiting emojis, and mockery ('vegan slop cream cheese') to delegitimize vegan dietary choices, associating them with out-of-touch coastal elites and ideological extremism.
“they’re using hyper processed Tofutti [vomiting emoji]”
Vegan community subtly othered as potentially extremist and tribal
Framing by emphasis, episodic framing
“All of a sudden, you just find yourself feeling strong about veganism, and anyone who's not becomes the opposition, and anyone who says, 'veganism is bad,' is attacking you.”
Vegans portrayed as medically at-risk and socially isolated
The article focuses on B12 deficiency as a widespread risk in vegans (11%), using statistics and expert warnings to frame the community as vulnerable and potentially negligent, reinforcing othering.
“B12 deficiency is thought to affect around three per cent of those aged 20-39 years old; in vegans of all ages, the rate may be as high as 11 per cent.”
Veganism framed as culturally alien in Texas
[balanced_reporting]: The article reports the Republican attack on Talarico’s veganism and includes Trump’s remark about Texas not liking vegans, reinforcing cultural othering.
“Texas doesn't like vegans,”
Vegan identity excluded from local cultural narrative
The framing contrasts deep-rooted pork pie heritage with veganism as a recent, foreign imposition, othering the vegan community.
“PETA said changing the road name to Vegan Pie Way would also be a great way to celebrate Leicester's history, given that the word 'vegan' was coined the city by Donald Watson in 1944.”