Frames the real estate event as a vehicle for normalizing illegal occupation and settlement expansion, not a neutral commercial activity.
The article uses activist language ('apartheid and annexation with a sales pitch') and highlights the removal of Gush Etzion from event websites as evidence of concealment. The event's private, invitation-only nature is presented suspiciously, and its promotional materials are critiqued for omitting occupied territories' boundaries.
“This isn’t a property fair. It’s apartheid and annexation with a sales pitch”