Small Business Owners
Date Range
Score Range
New York Post : Iconic Lower East Side dive bar says landlord is trying to steal its brand and …
Portrays small business owners as vulnerable to exploitation by landlords and in need of public sympathy.
The article centers the narrative around Charles Hanson as a scrappy, hardworking individual who built the bar's reputation, framing him as a victim of deceptive landlord practices. The emotional language and lack of counter-narrative amplify this portrayal.
“They’re trying to screw me over,” says current owner Charles Hanson.”
Daily Mail : How a change to holiday let rules and council tax is costing business owners up …
Framed as financially endangered by government policy
Loaded adjectives and episodic framing emphasize personal financial collapse and unexpected bills, portraying small business owners as victims of policy.
“My business faces collapse - not because it isn't trading effectively, but because of unrealistic Welsh government legislation.”
news.com.au : ‘Spare me’: Founder tells ‘real story’ on CGT
Small business owners framed as adversaries to working Australians
[conflict_framing] The article structures the narrative as a conflict between small business founders and ordinary workers, positioning business owners as benefiting at the expense of others.
“When founders say, ‘I worked hard, didn’t pay myself a salary and poured the profits back into the business’, spare me. Yes, we all did that, not because we were saints, but at least in part because it helped us reduce tax.”
NZ Herald : Inside Four Square: How to become a supermarket owner – 10 grocers tell their stories
Small supermarket owners are portrayed as included, resilient, and part of the community
[appeal_to_emotion], [framing_by_emphasis]
“There was a time where I’d finish work at five or six, meet Nic on the footpath, she’d lock the shop, and I’d put the kids to bed – we’d tag in and out.”