Authenticity
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Questions the assumption that older formats are inherently more authentic
The article closes with a critical note, citing Dr Taylor’s argument that analogue formats are no more authentic than digital ones, challenging romanticised narratives.
“as Dr Taylor’s new book reminds us, old-fashioned formats are no more 'authentic' than the digital ones – and individual consumer choices to retreat from the online world won’t fix its problems.”
Personal authenticity framed as the highest moral and emotional imperative, legitimizing radical life change
The concept of 'rewilding' is presented as a moral revelation — a return to one’s true self — making departure from family and home not just acceptable but necessary and righteous.
“Why would you try to be anyone other than who you are? Who would you be if you stopped caring what anyone thought about you?”